Ford unveiled its new small car "Figo" in September, 2009 in New Delhi with Alan Roger Mulally, Ford's president and chief executive, making a lightening visit to the country for the unveiling. And now Figo has been launched and will compete with the likes of Maruti Ritz, Hyundai i20, Honda Jazz & Skoda Fabia. The Ford Figo, a new nameplate and a fresh face on the Indian market, signals Ford's intention to compete in India's largest and most important small car market segment. Ford Figo is the result of a significant Ford investment commitment to expand its plant near Chennai for volume production as a small-car centre of excellence regionally.
Design & Style Of Ford Figo
Design-conscious Italy inspired the new Ford Figo's name is colloquial Italian for "cool." From the front it is typical ford design - like we have seen in Ford Fiesta and Ikon in India - A big front air dam below the grille which gives Figo a very distinct & aggressive look. At the rear Figo it resembles "Fusion" a lot with high mounted vertical tail lamps in D-pillar. Ford Figo features a fresh, contemporary shape that will be a distinctive alternative to traditional brands in this segment. The design language conveys a dynamic spirit of energy in motion.