The new model is part of MUL’s flanking strategy against Tata Motors’ Rs 1-lakh car, scheduled to hit the market by 2008-end. The other flank will be the new 660cc small car being developed at Suzuki’s headquarters in Hamamatsu, Japan. The new Maruti 800 will be on the existing platform but would sport a more contemporary look, entirely different from the current product. Both cars are likely to be priced aggressively against Ratan Tata’s dream car.
Though a company spokesperson denied any such development, a component supplier to Maruti confirmed to FE, “The company has started discussions with us for launching the completely revamped version of the over 23-year-old Maruti 800. The new car would look completely different from the existing one, but sell at the same price.” MUL is likely to retain the 796cc engine that powers today’s Maruti 800.